Zappos is an organization which has successfully implemented nonmonetary incentives and motivational practices like connecting emotionally with every organizational member (Baker, 2015). The dress code of the organizational members of Zappos has been kept relaxed and there can be original words used by every organization while interacting online with customers (Baker, 2015). There is a professional community like a family developed within the organizational culture of Zappos to make every organizational member satisfied to work in the workplace of the organization. There is empathy practiced in the organization leading to organizational members assisting each other and never refusing to play the role of any other organizational member in times of crisis (Baker, 2015).